Tech Kings Bobble Their Response to Public Backlash

ereseller | July 27, 2017 | Web Hosting News

(Bloomberg Gadfly) — What do Democratic Senator Cory Booker, White House strategist Steve Bannon and the successor to the Ma Bell telephone monopoly have in common? They all think America’s technology titans are too big and powerful.
The growing might of Google parent Alphabet, Apple Inc., Facebook and Amazon has been a recurring theme, particularly since last year when America’s five tech kings became the five most valuable public companies in the world. The companies themselves haven’t quite figured out how to deal with the hand-wringing over their power coming from politicians, regulators, academics and corporate enemies.
This backlash is one of the most serious business risks for America’s tech superpowers, and they need to develop a coherent message fast.
I was surprised this week when Google executives seemed awkward addressing analysts’ questions about regulatory investigations and data-privacy policies. At one point, Google CEO Sundar Pichai sounded as if he would have preferred to be trapped in Antarctic ice rather than tackle a query that touched on the company’s move to combine data from several of its web services to improve ad targeting.
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